If your web site needs a makeover, need some creative ideas on how to grow, if you uncertain...
Every colleague, employee and customer has an opinion about your website. Most of their beliefs are out of date, biased, based on experience in some irrelevant realm or, most often, just plain wrong. Rather than going with your opinion, their opinion, the opinion of your CEO or the latest trend from the marketing department, pursue the most functional option: testing. Most likely, “your website is underperforming.” The gap between its performance= and its potential importance and return on investment is the “opportunity gap.” You can fill that gap, but proceed with care: Whenever someone suggests something that affects your site, test it.
What are the problems that we face as business owners? To address the most commonly recurring problems in business, we should learn to manage the four keys to profitability: “your salary, your profit, staff” and “cash.”
Well, start your marketing plan with the right message, one that is easy to promote and honestly represents your product, business or service. Craft your message by creating a “Unique Selling Proposition” (USP) that differentiates your product from the competition and communicates its primary benefit. Base your USP on any feature that makes your product stand out from the crowd, such as price, ingredients, color, size, location or position in the market.
Inbound marketing and marketing automation is about doing more for less and the follows the same principle discovered by Pareto. Vilfredo Pareto uncovered a powerful secret hidden in economic statistics: Cause and effect are not in balance. A minority of causes – usually around 20% – produces 80% of results. The pattern he discerned, now known as “the Pareto Law,” occurs in every area of business: A fifth of your customers accounts for four-fifths of your “dollar sales value.” And a few superstar employees, say 20%, are responsible for the majority of your firm’s productivity and value. The “80/20 Principle” proves pervasive outside of business, as well. Twenty percent of drivers are responsible for 80% of car accidents. And 20% of criminals commit 80% of crimes.
1: Hire the right people: Hire the people for the skills you need and assign them the right responsibilities. Build trusting relationships with them and let them do their jobs. Measure their results and don’t interfere unless absolutely necessary. Trust your employees with execution so you can focus on fixing speed bumps, aligning efforts, thinking strategically, and developing and inspiring talent.
The arrival digital marketing technologies drastically changed the sales environment. In the past, salespeople made phone calls, and then met with clients and prospects in person. E-mail changed this process from a handful of face-to-face meetings to a more complex round of e-mails, phone calls, voice mails and, if a salesperson is lucky, face-to-face meetings.
Choice benefits consumers, but it makes work harder for businesses. Choice in everything - from healthcare to restaurants to rental agencies - creates a competitive situation. The battle that used to feature local companies competing against each other locally has become a global capitalistic hot war in which everybody has to compete against everybody everywhere.
Services are invisible. For the most part, you cannot see, hear, taste, or touch them before you buy. The service industry, however, is hardly invisible it is real and all around you. The difference between selling a service and selling a product is, when you sell a service, you sell a promise. Your clients cannot immediately evaluate what you are giving them; only time and overall performance will tell.
Many corporate marketers do not understand how buyers buy and how marketing works; this information gap makes for inefficient and costly marketing. Research shows definite patterns in how consumers make purchasing decisions and how brands grow. How well a brand sells depends on how many buyers it has and how often they buy. In theory, a brand can be large, either because a few buyers purchase it frequently or because many people buy it occasionally.
Sales promotions are ubiquitous, all-inclusive and ever present. Your customers cannot escape them. Nor would they want to. Who can resist happy hour snacks, a two-for-one offer or a free gift? Such offers excite consumers. Sales promotions give them something for nothing, like a better price, a fun experience or a handsome premium. They enable consumers to win.
© 2014 | All rights reserved | e: firstname.lastname@example.org