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Lessons for every business looking to grow next year

Business Growth

What are the problems that we face as business owners? To address the most commonly recurring problems in business, we should learn to manage the four keys to profitability: “your salary, your profit, staff” and “cash.”

Your Marketing Plan for 2015

marketing plan 2015

How do you start your marketing plan? 

Well, start your marketing plan with the right message, one that is easy to promote and honestly represents your product, business or service. Craft your message by creating a “Unique Selling Proposition” (USP) that differentiates your product from the competition and communicates its primary benefit. Base your USP on any feature that makes your product stand out from the crowd, such as price, ingredients, color, size, location or position in the market.

Marketing Automation follows the 80/20 rule, what about your business


Inbound marketing and marketing automation is about doing more for less and the follows the same principle discovered by Pareto.  Vilfredo Pareto uncovered a powerful secret hidden in economic statistics: Cause and effect are not in balance. A minority of causes – usually around 20% – produces 80% of results. The pattern he discerned, now known as “the Pareto Law,” occurs in every area of business: A fifth of your customers accounts for four-fifths of your “dollar sales value.” And a few superstar employees, say 20%, are responsible for the majority of your firm’s productivity and value. The “80/20 Principle” proves pervasive outside of business, as well. Twenty percent of drivers are responsible for 80% of car accidents. And 20% of criminals commit 80% of crimes.

What makes your business strategy work?

business strategyFirst you need to understand the difference between strategy and tactics. State your goal – for example, getting to the meeting in the shortest time possible. Your strategy might be to avoid bad traffic. Possible tactics might include starting out before rush hour, cycling, taking public transportation or using alternative driving routes. However variables beyond your control will change your tactics: For example, you might not be able to take a certain route due to roadwork’s, there might not be a safe cycle part etc.

So how do you get your business strategy to work?

 1: Hire the right people: Hire the people for the skills you need and assign them the right responsibilities. Build trusting relationships with them and let them do their jobs. Measure their results and don’t interfere unless absolutely necessary. Trust your employees with execution so you can focus on fixing speed bumps, aligning efforts, thinking strategically, and developing and inspiring talent.   

Making the most of email marketing?


The arrival digital marketing technologies drastically changed the sales environment. In the past, salespeople made phone calls, and then met with clients and prospects in person. E-mail changed this process from a handful of face-to-face meetings to a more complex round of e-mails, phone calls, voice mails and, if a salesperson is lucky, face-to-face meetings. 

How marketing can stop your clients from picking your competition

Marketing to beat competition

Choice benefits consumers, but it makes work harder for businesses. Choice in everything - from healthcare to restaurants to rental agencies - creates a competitive situation. The battle that used to feature local companies competing against each other locally has become a global capitalistic hot war in which everybody has to compete against everybody everywhere.

Selling and Marketing Your Service!

selling marketing your service

Services are invisible. For the most part, you cannot see, hear, taste, or touch them before you buy. The service industry, however, is hardly invisible it is real and all around you.  The difference between selling a service and selling a product is, when you sell a service, you sell a promise. Your clients cannot immediately evaluate what you are giving them; only time and overall performance will tell. 

How to grow your brand and company with marketing

marketing business growth

Many corporate marketers do not understand how buyers buy and how marketing works; this information gap makes for inefficient and costly marketing. Research shows definite patterns in how consumers make purchasing decisions and how brands grow. How well a brand sells depends on how many buyers it has and how often they buy. In theory, a brand can be large, either because a few buyers purchase it frequently or because many people buy it occasionally. 

Thinking of Running a Sales and Marketing Promotion?

sales & marketing promotion

Sales promotions are ubiquitous, all-inclusive and ever present. Your customers cannot escape them. Nor would they want to. Who can resist happy hour snacks, a two-for-one offer or a free gift? Such offers excite consumers. Sales promotions give them something for nothing, like a better price, a fun experience or a handsome premium. They enable consumers to win.

Why Lead Generation comes after Marketing

Lead Generation comes after Marketing

Working the phones or slogging through cold-call prospecting are no longer the best ways to make a sale. Traveling salesmen’s techniques simply won’t work for the complex sale in today’s world of business-to-business (B2B) selling. That’s why you need a thoroughly researched lead generation program, managed to produce high profits.

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