If your web site needs a makeover, need some creative ideas on how to grow, if you uncertain...
To double your sales and profits, you need to envision your firm’s success. Emulate athletes who use visualization and intense focus to attain their goals. To see a strong future for your firm, use the “Painted Picture” positive thinking tactic. In a quiet place away from the office, imagine touring your incredibly successful firm.
Social media can turn you into a business-to-business (B2B) marketing superstar by cutting your costs, increasing your leads and helping you earn a measurable return on your marketing investment (ROI). Nearly three of four CEOs mistakenly believe that marketing executives cannot verify the correlation between their activities and their firms’ bottom lines – but with social media, you can.
Marketing is one of the more general terms used in business. It confuses people in other departments who want to know what marketers do. Sometimes it seems too general, but marketing does have a specific function in planning, provoking, meeting and confirming customers’ desire for the product, service or brand the marketer is promoting. What’s more, despite what many critics contend, marketing works.
Advertising is a complex process; the idea is to build a creative that connects with potential buyers. It must be creative while staying grounded in the real world. It is expensive, so it has to produce measurable results. It must be conventional, yet imaginative. Companies are increasingly under financial strain and the result is the advertising business is in trouble worldwide. Agencies are becoming heavily dependent on their campaigns being led by metric this is zapping the creativity from today’s campaigns and fewer ads produce the desired result. Thus, new ideas are needed.
Everyone in your company should be part of the marketing effort to attract and keep good customers. Often advertising is ineffective and the power of selling is overrated, because marketers don’t properly research and plan. Success comes from being customer-driven. Prioritize customers over internal meetings and paperwork. The best marketing people sell continually. They are not necessarily in big corporate sales forces — in fact, many run their own companies.
New marketing buzzwords crop up almost every day. Although some might not withstand the test of time, for the interim, it’s worth it to know and understand them to keep up with marketing dialogue.
You know what being a frustrated customer feels like. You can probably list all the things the company should have done when it was serving you. But are you sure your company isn’t guilty of the same kinds of omissions? Many executives believe their companies are client-focused because they have a customer relationship management (CRM) system in place and know a lot about what their customers buy. However, ask yourself how much effort you really put into the customer experience. Do you really get it? Do your customers feel an emotional connection with your products or services? Have they bonded with your company Do you understand why they should?
The web can be a difficult environment and many professional writers do not understand how to write for it. Three primary rules of writing for the Internet align with the habits of web readers:
Marketers value information and communication about their companies, customers and competitors. Blogging enables your personnel to “overhear” conversations about your industry and your firm. The community of blogs (known as the “blogosphere”) presents a valuable opportunity to find out what others think of your products, services and business. If you hesitate to open this door fearing negative feedback, realize that “an unhappy customer is a happy customer waiting to happen.” In fact, blogging grew beyond diaries and politics by giving companies the ability to engage in conversations with customers rather than just transmit one-way information with no feedback.
Two characteristics make marketing firms different from other companies. First, most of their work demands a very high level of customization. Second, we engage in a significant amount of personal client interaction. As a result of these characteristics, marketing firms rely totally on the quality of their employees. Since qualified people are so critical, marketing firms frequently are engaged simultaneously in seeking qualified people and trying to create high quality, customized output. To accomplish great work for their clients, we must balance “service, satisfaction and success.”
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