Posted by Patrick Murphy on Tue, Feb 02, 2010
Last week I was invited to London to speak about Inbound Marketing and particularly HubSpot. The challenge was how to convey what HubSpot is and how it helps with Inbound Marketing.
For anyone that has visited or lives in London the Black Taxi is famous. It is the only taxi in operation around London and looks completely different to any other motor vehicle on the road. For a start the doors open differently, the seats are more suited to a coach than a car. To that end the London taxi cab is not a car nor a minibus but a London Taxi.
It is designed for a particular use. And that purpose is to move people around the centre of London with minimum hassle and maximum comfort. The London taxi is designed specifically for one purpose in mind and that is as a London taxi. The design speaks for it itself, it works, it is functional and it delivers.
HubSpot is the same, it is designed for one function and that is to turn your website and your company into a social media and lead generating machine. It provides a platform the enables your website to come alive and make the most of your people and your resources.
Stephen Covey dedicates a chapter in his bestselling book of "The Seven Habits of Highly Effective People" to "Sharpen the Saw". There is a reason to this, using the right tool and platform not only makes the job easier but provides a greater return on your investment and time.
The same goes for HubSpot it is a platform that is specifically designed to make the most of your website and your content. Yes, it is possible to engage in Inbound marketing without HubSpot but it is also possible to open a can with a sharp knife and a rock but not many people do!
Try HubSpot B2B Inbound Marketing Software with a Free 7 Day Trial. Your free trial gives you access to all of HubSpot's tools and customer-only resources.
