Posted by Patrick Murphy on Fri, Jul 30, 2010
Los Flamingos is somewhere I like to go for a break away from Dublin and it appears that Michelle Obama, The First Lady, also likes the idea of coming here for a break from the White House and Washington. Los Flamingos is built around a Ritz Carton hotel so there is no need for her to camp on my sofa. She will be staying at the Ritz Carlton, Villa Padierna classed as one of the premier luxury hotels in Marbella. Surrounded by the sparkling waters of the Mediterranean, this five star hotel in Marbella will offer Michelle Obama a relaxing retreat where luxurious accommodations, championship golf and a lavish spa give way to awe-inspiring views of the Costa del Sol.
So what has Michelle Obama coming to Los Flamingos got to do with Inbound Marketing? Inbound Marketing is about people finding you either through Google, Social Media or Blogs which depends on you having interesting content. Next week when Michelle Obama is visiting the worlds press will be all focused on Los Flamingos. This will give Los Flamingos a chance to shine and sell itself to the rest of the world. This is not down to adverting but just simply what Los Flamingos has to offer to her and the average tourist which is what Inbound Marketing is. Inbound Marketing is about creating remarkable content and reasons for people to find you.
How do you get the equivalent of Michelle Obama visiting your website? Here are some Inbound Marketing tips for bringing traffic to your website.
1st Inbound Marketing Tip: High quality unique content
2nd Inbound Marketing Tip: Update content regularly
3rd Inbound Marketing Tip: Keyword Research
4th Inbound Marketing Tip: Good SEO
5th Inbound Marketing Tip: Great Page Titles
6th Inbound Marketing Tip: Inviting other people to contribute content. This really is the same as Michelle Obama coming to Los Flamingos. By people contributing is a public vote of confidence of your website, company and brand with the added advantage of generating traffic to your website.
If you are looking for some ideas on how to attract people to your website or how to develop a social media strategy check out the SiliconCloud workshop.
Posted by Patrick Murphy on Mon, Mar 29, 2010
How is Los Flamingos an example of Inbound Marketing? Every year I go to Spain to a somewhere just south of Marbella called Los Flamingos with my family. I spent time researching places along the Spanish coast for somewhere suitable and that would suit my needs, my wife's and my daughter. Yes, Inbound Marketing is about people finding you it is also about them returning time again and time again. While I do return to Los Flamingos each year there more to than which makes Los Flamingos a good example of inbound marketing.
So why do I see Los Flamingos as an example of Inbound Marketing. I see inbound marketing as bring your visitors to your website and wrapping valuable content around your website through blogs etc. This is similar to what Los Flamingos has done in Spain. In the centre of Los Flamingos is a Ritz Carlton five star hotel, this has become the hub of Los Flamingos with everything wrapped around that. And that is why I see Los Flamingos as an example of Inbound Marketing.
Try to think of Los Flamingos as your website for Inbound Marketing. I view the bedrooms as the core website and all of the other functions as reasons for people to return to your site time and time again. For Los Flamingos other functions are golf courses, gym, spa, restaurants, children's camp etc. Try to view those functions as your blogs, your video clips or maybe your whitepapers and this is how and why Los Flamingos can be viewed as an example of inbound marketing.
A great example of how Los Flamingos is an example of Inbound Marketing in action is their golf courses. Los Flamingos has 3 golf courses, each one is different and can suit players of different skills and handicaps. Since Los Flamingos has different golf courses they can not only appeal to a wider audience but can ensure that they think about who they are targeting and talking to. Try to do the same with your blogs, videos and website think about your visitor and the language that they use. In the same way that Los Flamingos uses the different golf courses, they are set up separately to suit a different golfer. And this is one ways how Los Flamingos is an example of Inbound Marketing.
So view your website like Los Flamingos, define what is your core is, what can be specific to your readers and why will your visitors come back again and again.