Posted by Patrick Murphy on Fri, Jul 30, 2010
Los Flamingos is somewhere I like to go for a break away from Dublin and it appears that Michelle Obama, The First Lady, also likes the idea of coming here for a break from the White House and Washington. Los Flamingos is built around a Ritz Carton hotel so there is no need for her to camp on my sofa. She will be staying at the Ritz Carlton, Villa Padierna classed as one of the premier luxury hotels in Marbella. Surrounded by the sparkling waters of the Mediterranean, this five star hotel in Marbella will offer Michelle Obama a relaxing retreat where luxurious accommodations, championship golf and a lavish spa give way to awe-inspiring views of the Costa del Sol.
So what has Michelle Obama coming to Los Flamingos got to do with Inbound Marketing? Inbound Marketing is about people finding you either through Google, Social Media or Blogs which depends on you having interesting content. Next week when Michelle Obama is visiting the worlds press will be all focused on Los Flamingos. This will give Los Flamingos a chance to shine and sell itself to the rest of the world. This is not down to adverting but just simply what Los Flamingos has to offer to her and the average tourist which is what Inbound Marketing is. Inbound Marketing is about creating remarkable content and reasons for people to find you.
How do you get the equivalent of Michelle Obama visiting your website? Here are some Inbound Marketing tips for bringing traffic to your website.
1st Inbound Marketing Tip: High quality unique content
2nd Inbound Marketing Tip: Update content regularly
3rd Inbound Marketing Tip: Keyword Research
4th Inbound Marketing Tip: Good SEO
5th Inbound Marketing Tip: Great Page Titles
6th Inbound Marketing Tip: Inviting other people to contribute content. This really is the same as Michelle Obama coming to Los Flamingos. By people contributing is a public vote of confidence of your website, company and brand with the added advantage of generating traffic to your website.
If you are looking for some ideas on how to attract people to your website or how to develop a social media strategy check out the SiliconCloud workshop.