Posted by Patrick Murphy on Tue, Aug 17, 2010
What is SEO or Search Engine Optimization? SEO is the active practice of optimizing your web site by improving internal and external aspects in order to increase the website traffic your website site receives from search engines. Companies that practice SEO can vary; some have a highly specialized focus, while others take a broader and general approach. Optimizing your web site for search engines can require some help the first is our SEO guide and the second is the tips out lined below:
SEO Tip Number One: Optimize your website for your target market, not for the search engines. Remember that Google and all the other search engines are looking for website pages that best fit the keyword phrase someone types the search engine search box. View it from the searcher point of view; if they are typing in search words that relate to what your company offers, then they are most likely members of your target audience. Therefore you need to optimize your website to meet what they are looking for. And if you don't know who your target audience is, then do some research to find out one. To know this is crucial to your website design, keyword research, and overall content.
SEO Tip Number Two: Remember that your best SEO friend is links. So make sure your website has content that is "link-worthy." As other websites that link to yours is a critical component of a successful search engine optimization (SEP) campaign, as all of the major search engines place a good deal of emphasis on your website's overall link popularity. Remember that if your website is full of great content then other website sites will want to link to it.
SEO Tip Number Three: Never forget the missing SEO link. Label all your internal text links and clickable images as clearly and descriptively as possible. Never forget that search engines look at the clickable portion of your links to understand what the website page is about once they click through. Don't make Google guess what's at the other end with links such as "click here", “more info” or any other non-descriptive words. Try to be as descriptive as possible with every link on your website.
If you are still under about that what to do, take one of these three options.
1: Download SiliconCloud’s SEO Guide
2: Request an SEO quote for website
3: Receive free Consultation on your website
Posted by Naylla Kassam on Fri, Jul 30, 2010
Better safe than sorry? I should think so. There is a lot of controversy over how much weight meta descriptions hold with search engines. Easy answer is cover your basis and write fantastic meta descriptions for your website pages.
Here are 4 simple tips to writing meta descriptions:
- Meta Descriptions should be within the 150 character limit. Search engines stop reading after that, so say it well and keep it short!
2. Make your meta descriptions compelling: If people search for something and you are lucky enough to be on the list, make the meta description compelling enough for someone to want to enter the site. Call-to-actions make great meta descriptions.
3. Use target keywords in your meta description. Tell your readers and the search engines what this page is about. If the page is about pink polka dot umbrellas, then say so. Don’t be repetitive. Make it visually appealing and use long tail keywords.
4. Make your meta descriptions unique. Each page is about something different or it wouldn’t have its own web page. So make every meta description unique to that page.
Meta descriptions are just part of the puzzle. They are just as important as page titles, page content, and images. Find out more about Search Engine Optimization and what you need to know to get your website found!