Posted by Patrick Murphy on Thu, Jun 10, 2010
Inbound Marketing tips from a self help book, is this possible? How to Win Friends and Influence People is one of the first best selling self help books ever published which has sold over 15 million copies globally. How to Win Friends and Influence People was written by Dale Carnegie, who was the developer of many famous courses on self improvement, salesmanship, corporate training, public speaking and interpersonal skills. So what can we learn from Dale and How to Win Friends and Influence People to help with Inbound Marketing?
1st Inbound Marketing Tip: Don't criticize, condemn or complain. With Inbound Marketing people are looking for something and that generally is a solution. What they are not looking for is negativity or problems. So for Inbound Marketing to work, make sure that you stay positive.
2nd Inbound Marketing Tip: Become genuinely interested in other people. While you may not be face to face people can still sense if you are sincere. So with Inbound Marketing stay genuine, if you are genuine with people they will be more open with you about their requirements.
3rd Inbound Marketing Tip: Be a good listener. Encourage others to talk about themselves. You are never going to find out what people are looking for by talking over them. So stop and listen to what they are staying and what they are searching for. With Inbound Marketing never take it for granted that you understand their issue.
4th Inbound Marketing Tip: Remember that a person's name is to that person the sweetest and most important sound in any language. This is my favourite tip as people have names so use them. I always keep in the back of my mind that the only robot on the internet is the Googlebot, the rest are people and people with names. So for Inbound Marketing remember that it is people searching and they all have names!
If you are looking for more information on Inbound Marketing join our free webinar next week. SiliconCloud are running a webinar for business who are looking to grow their business and develop new markets. Find our more here: What Is Inbound Marketing?
Posted by Patrick Murphy on Sun, Mar 07, 2010
There is plenty of press, blogs and comments around inbound marketing but what is inbound marketing in simple terms. Coming from Ireland I like to use the pub and how it works as a way to explain what Inbound Marketing is to me and how it works.
The first part of "What is Inbound Marketing" is about getting your message out there. The best way to begin your inbound marketing regardless if it is online or offline is just to be social and engage with people that have similar interests. For example when we are back in the pub we simply do not burst in pushing out our sales pitch. No, we buy our drink and talk socially and if someone does ask what we do we still avoid the sales pitch. We tell interesting facts, views and what we are working on. The version of this online would be our blog, facebook or tweets. So the first part of "What is Inbound Marketing" comes down to simply informing people what you are about in a non offense and social way.
That is the first part covered on "What is Inbound Marketing", what is next. We have spent time engaging and been social but how does that generate business for you and your company. Well let's go back down the pub and we find Joe Soap who is asking the barman, his friend or anyone do they know someone that can help with a little issue he has. If you have done your social interaction correctly they should be all soon recommending you. And that is how Google works, people ask Google questions and look for Google to provide the answers!
So what is Inbound Marketing, it is about getting your message out there and having people or Google recommend you!
Now how can SiliconCloud help you? We are running a webinar showing what you can learn from Google that you can use to help grow your business and win online. Check it out here at: Learn from Google.