How to SEO your Linkedin profie
Posted by Patrick Murphy on Wed, Nov 04, 2009
LinkedIn is one of the few social media websites every professional should be using.
Here are some tips we recommend to optimize your Linkedin account:
Fully complete your profile - Ensuring that this contains all relevant career history and interests.
Use the vanity URL - This should be set to use your name (or closest match if unavailable) within the URL, for example: http://www.linkedin.com/in/murphyjpatrick - this will help you to optimize your own name in the search engines and also makes the URL easier to remember if promoted on business cards or email signatures.
Make connections - Increase the reach of your profile by connecting with current and former work colleagues, clients, friends and family. I'd also recommend adding any industry contacts, perhaps from people you have met at conferences/events or are connected with on other social media sites and share a similar interest.
Register a company profile - If your company doesn't already have a company listing, you should create one! If your company does have a profile, you should encourage employees to create their own individual LinkedIn profile's and ensure the current employer entry is completed. This will automatically update all employees listed on the company profile, providing the company name is exactly matched.
Make use of the 3 website hyperlinks - For SEO value, LinkedIn is very good - they give you the opportunity to add three hyperlinks of your choice. This is a simple way to add url to search engines.
Join related groups - Find groups where other industry professionals have joined and look to participate in (or at least join) these groups. Adding value to your own profile and helping you to get found by other industry contacts.
Use LinkedIn Answers - This can help to build up your reputation within a field. For SEO it also builds the number of internal links pointing to your profile from within LinkedIn, therefore helping to strengthen your profile in the search engines!
Optimise your job title - LinkedIn now includes your job title within profile title tags. I'm not saying you should lie about your job, but within reason you could include descriptive keywords which may help to attract relevant search engine traffic. For example, using "SEO Account Manager" as a job title instead of "Account Manager", if appropriate. any i know I have to do mine....
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