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5 Social Media conversions tips

Everyone is talking about how social media is a conversation and you have to engage people and build relationships. 

Well, that all sounds pretty reasonable since most people can and do talk,  So how do I ensure that people even know who I am, let alone talk about me? 

In order for people to talk about me (or my product, my company, etc) I have to listen.  Social media is largely about listening.  Find out what your competitors are doing.  Find out if anything is currently being said about you.  And find out what others are saying about themselves.

Once you have taken in enough of the conversation, and have a good idea of how it works and what's being said, you are ready to execute a social media strategy! 

Here are 5 key elements to include in your plan so you can be a part of the conversation:

1. What are you goals?

• Are you trying to build awareness about your company?
• Are you trying to gain new customers?
• Are you trying to position yourself in the marketplace?
• Are you trying to retain current clients?

2. Who are you trying to reach?

• Demographics
• Are they new customers or repeat customers?
• Does your audience use social media? If so, what are they using?

3. What is your message?

• What do you want to say about your product or service?
• What point do you want to get across?
• What makes you unique?
• What do you want people to remember about you

4. What tools will you use?

• Blog
• Video
• Bookmarking
• Social networks
• Slideshows/Presentations
• Web press releases

5. How will you measure the results?

• Number of fans or followers
• Analytics (site traffic, leads)
• Comments/Opinions (positive, negative, neutral)

 

Is there anything I missed?

 

We are also running a webinar on facebook for business, check it out