Groundhog Day, Big Mac and Inbound Marketing
Posted by Patrick Murphy on Mon, Nov 09, 2009
The movie Groundhog Day has touched me and many more with its hilarious and profound tale of personal transformation. But few people realize what they can learn from Bill Murray and his journey through the movie.
The endless recurrence of Feb. 2 enables Bill to experiment each day with a new approach, and then measure the results. Bill can measure the effect of changing just one variable of his thoughts and behaviors.
Bill achieved what he wanted by repeating what worked, missing the puddle as he walked off the step.
Learning and improving by working on his piano lessons and ice scuplting
Then start the day again and repeating.
Where else have we seen the process work, the first one that comes to mind is the "Big Mac". The "Big Mac" is served in 31,000 restaurants in over 118 countries. Their success comes from their ability to define the process and repeat time and time again. You can go into any one of their 31,000 restaurants and receive the same Big Mac that you are used to.
So how do we use these lessons with Inbound Marketing?
The methodology is really the same:
- Get Found
- Convert
- Analyse
- And Repeat
For some more information please have a look at our Inbound Marketing methodology on our home page.
We are also running a webinar on how to use facebook for business in the next few weeks.