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Ikea has the best landing page for inbound marketing

  

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On the weekend I made a trip to our local IKEA store.   I was really impressed by their method of leading potential clients through the store insuring that they have the best opportunity for you to purchase their items.

We were led up a stairs to the start of the showroom and had to follow the arrows around to really find our way back out.  Did we mind, no,  but did we purchase ... yes!  I stopped and looked around and everyone was following the arrows.  So regardless of what you came in for, you saw everything.

This is the same reason why supermarkets place milk at the back of the store, they have more chances of you purchasing than if the milk was at the front.  However IKEA have taken it to another level.

So what can we learn when creating our own landing pages, here are a few simple tips.

Think about the mindset of the visitor

• Why are they there?
• What do they want?
• Does it make sense?
• Does it look easy?
• Do they trust you?

Landing page tips

• The blink test
• Go naked - strip it back, look at the Google home page. It works for them.
• Graphics matter
• Keep it simple
• Keep it short
• Mistakes to avoid
• Don't put form below the fold
• Don't ask for really private info
• Don't use a clear or cancel button

Call to Action Tips, follow these tips more affect results.

• Action Oriented & Positive (Try click here as part of it)
• Simple & Clear
• Make it Pop
• Link both text and Image
• Targeted to Audience

Summary Tips

• Eliminate Distractions
• No other call to action, maybe no navigation
• Show the benefit
• Image of what they are getting
• Build trust
• Privacy policy, security if appropriate
• Keep it simple
• Short form, simple text, pictures,
• Test, measure, and test again

If I have missed anything, please comment.

On Dec 2nd we are running a webinar on facebook for business.  The purpose of this is to learn how to use Facebook to increase your online presence and engage with your customers directly.

Click here to register: facebook for business