Simon Cowell reads” Green Eggs and Ham” for Inbound Marketing
Posted by Patrick Murphy on Thu, Nov 12, 2009
Many people have read the Dr. Seuss story of "Green Eggs & Ham", while growing up.
What is interesting is the relevance this story has to selling, websites and inbound marketing.
So how can you use the secrets of Dr. Seuss's selling technique to increase your sales through your website?
"I am Sam. Sam I am. Do you like green eggs and ham? Would you like them here or there? Would you like them in a box, would you like them with a fox?"
There are 3 selling technique that can be picked up from "Green Egg & Ham"
- Sam is selling a product and although his prospect is not initially interested, Sam doesn't let that deter him from asking.
- Sam consistently offers the prospect a choice when trying to close the sale.
- He refuses to give up. No matter how many times his prospect says "no", Sam keeps offering alternatives. He offers fourteen options before finally closing the sale.
So how do we achieve this on our website? It is with email neutering....
Research proves that contacting interested leads within a week of their initial contact increases sales conversion rates. With a simple lead nurturing tool such as Hubspot, you can craft campaigns that automatically send up to 5 follow up emails tailored to your prospects' interests.
You can create customized emails to go out after day 1, 3, 5, 10 and 15 (or any combination thereof) of a leads' first conversion.
So as Sam goes back again and again, this is the same as email neutering.
So what does this have to do with Simon Cowell, is he selling something that we are not interested in? (Jedward) and does he refuse to give up? (keeping Jedward in)
To find out more, request a free live demo based on you website and your competitors. Live Demo
We are also running a free webinar on how to use facebook for business on 2nd Dec
