Top Gear the best Inbound Marketing Company
Posted by Patrick Murphy on Mon, Nov 23, 2009
On a flight to London I was reading a book on marketing and the clear message was that to succeed you need to engage people in the brand/company and less on product specific marketing. Take the latest BMW advert it is about giving joy and not on the technical specs of the cars.
So that is the marketing part, what about the inbound stuff.... the line keeps coming up. "Content is King". Content needs to be relevant and engaging. Starting with the title, our best blog is still "Ikea has the best landing pages" would this blog be interesting if the title was "Patrick's morning view"
So what has this to do with "Top Gear"? If you have never watch Top Gear, they are not the usual car show. They rarely go through the specs and functions of a car (unless it is very expensive) but what they do is generate interesting content and engage with the viewers. If you have not seen Top Gear before, please look at this clip:
http://tiny.cc/1Ix3Q
So is Top Gear the best Inbound Marketing Company?
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