Facebook is not For Businesses or Inbound Marketing
Posted by Naylla Kassam on Wed, Nov 25, 2009
Many of the people I've spoken to recently feel that Facebook isn't for business. I've come to the realization this is the case due to two factors.
One, people haven't come to terms with the fact that we have come to the end of an era; the end of outbound marketing and the beginning of a new way of engaging with prospective buyers.
The other is the perception of Facebook and what it's really out there for. Most people feel that Facebook is a personal social networking site where you can engage with friends, share pictures, and let the world know about you.
In an article written by Dan Zarella on Facebook, People Have Profiles, Brands Have Pages, A new Business.com study showed that over 83% of businesses named Facebook as their favorite social networking site. Here are three key facts you need to know about Facebook:
Profiles Are For People - social networking profiles represent people.
Groups Are For People - This is for like-minded people to communicate outside their immediate network.
Pages Are For Brands - Your brand is not a person. Brands have fans. Fans have discussions about your brand, share news about them, and share information about your brand for others. It gives businesses the opportunity to communicate with their consumers, prospects, and employees.
So there you have it. Facebook isn't just for personal social networking it's for your business as well!
At SiliconCloud we understand the importance of Inbound Marketing in today's business environment. On Dec 2nd we are running a free webinar for anyone on how to use Facebook for Business. While SiliconCloud are partners for Hubspot this will be not be technology focused. So anyone can register....
Please register at Facebook for Business