7 tips to grab people with your Blog and Inbound Marketing
Posted by Patrick Murphy on Fri, Nov 27, 2009
1. Who are you
Tell readers what your blog is about try not to ramble on and on - give them a concise explanation of your blog, and give them a compelling reason to stick around.
2. Your latest post
Every time you publish a post, make it a great post. Make every post 100%, give it your full attention. Any of your posts could be the first one that a reader sees - so it should be strong enough to go one and read the next one.
3. Your best posts
No matter how much effort you put into your posts, some will stand above the rest. This could be based on the number of pageviews, the number of comments, or the number of links posted to your site.
4. A clean design
Keep it clean and simple, think of books. They work as they are clear and easy to read. The true talent should be in your blog and not your design..
5. Images
It's pretty boring when a blog is nothing but text. Try to include a few images that add value to the site, but don't go overboard.
6. Recent updates
You need to have recent posts! Readers may be turned off if a blog has no recent updates, say within the last few weeks - or even more. How many times have we looked at recent news and see that they are from last year.
7. A personality
Readers are much more likely to relate to a real person than some mechanical robot writer. Posts written with style, character and personality are far more likely to make a connection than a generic set of ideas that the author doesn't even follow on their own blog.
Is there anything else that I have missed?
At SiliconCloud we understand the importance of Inbound Marketing in today's business environment. On Dec 2nd we are running a free webinar for anyone on how to use Facebook for Business. While SiliconCloud are partners for Hubspot in Europe this is not technology focused. So anyone can register....
