8 reasons why you should have a website even for Inbound Marketing
Posted by Patrick Murphy on Fri, Nov 27, 2009
So why does SiliconCloud have a website, 8 reasons why we do for other reasons that social media and inbound marketing.
1. The internet continues to grow
Statistics show that just over 25% people use the internet, the US is 74% and 52% in Europe of population usage. Between 2000 and 2009 the usage grew by 380%. As a business, now is the time to get involved. The internet can give your business the opportunity to expand into new areas and expose you to a whole new audience.
2. Introduce yourself to new customers
Potential customers want to know more about the businesses they are dealing with. More and more they are looking to the business's website for this information. With a website you can present yourself, your staff and the intentions of your business clearly and professionally. Being able to refer potential business to a well designed website will also give you and your staff a greater sense of pride and confidence.
3. Level the playing field
On the internet small and large businesses can compete on a more level playing field. A professional website can present a small business with all the flair and impact of larger businesses. Likewise, well established businesses fall flat on the internet if the website does not match their status.
4. Build credibility and trust
A well designed website gives your business credibility and professionalism. This instills a level of trust with your customer which increases their purchasing confidence. An unprofessional website will reflect badly on your perceived professionalism, and not having a website at all can work against you when being compared with the competition.
5. Be open for business 24/7
Provide service and information to customers and potential customers around the clock with no extra effort or staff costs. Digital media is immediate and delivers answers while buyers are still hot. It is also highly interactive and with the right scripts can elicit sales with little or no personal contact.
6. Cost effective marketing
The Internet can be the most effective and cost efficient way to advertise and reach qualified prospects. Search engine optimization and sponsored searches are very affordable and can deliver results for a fraction of the cost of regular print ads. No matter what the size of your business, your website is a powerful and cost-effective direct marketing and communication tool.
7. Second shop front - sell anything online
Any products or services you sell can be made immediately available to a wide audience. Just like opening another branch, your website literally can be a way to grow your business.
8. Businesses are not alone on the Internet
Many individuals, communities and clubs are enjoying being part of the online world, sharing photos, hobbies, resumes, expertise and even good recipes! The Internet is a social and cultural phenomenon of our time, it is great to be a part of it.
At SiliconCloud we understand the importance of Inbound Marketing in today's business environment. On Dec 2nd we are running a free webinar for anyone on how to use Facebook for Business. While SiliconCloud are partners for Hubspot in Europe this is not technology focused. So anyone can register....
