How much are UK companies spending on Social Media sites?
Posted by Patrick Murphy on Sun, Nov 29, 2009
According to comScore Social Networking Sites account for more than 25% of U.K. online display ad impressions.
This interesting part is not really which companies are spending the most but more what the average age segment is.
The demographic analysis of display ads on social networking sites in the U.K. revealed that while ad delivery skewed somewhat younger than average, all age segments were reached with a notable percentage of display ads. 15-24 year olds were the highest indexing age segment, accounting for 29 percent of display ad impressions while representing 23 percent of the total category audience. Those between the ages of 25-44 received ads at a slightly higher than average rate, while those 45 and older received ads at a lower than average rate. Each of the five age segments accounted for at least 15 percent of the category audience and 10 percent of ad impressions. The age group 25 – 44 account for 43%, so the impression that social media is only for teen ages can’t be correct.
When this is checked against Google’s number for Facebook UK it is not only confirmed but they show that 53% are in the age group of 25 – 44. And 52% are female…
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