Social Media helping Black Friday grow by 11%
Posted by Patrick Murphy on Tue, Dec 01, 2009
According to the comScore latest results, Black Friday sales are up 11% based on last year. For the holiday season so far $10.57 billion was spent online which is a 3% increase on last year.
According to the chairman of comScore, Gian Fulgoni "Black Friday, better known as a shopping bonanza in brick-and-mortar retail stores, is increasingly becoming one of the landmark days in the online holiday shopping world,"
He adds that "it may also reflect the heavy discounting and creative promotions being put forth by retailers that now encompass the use of social networks such as Facebook and Twitter"
Interesting the shopping behaviour of the offline buyer is changing and online is becoming become a influential driver in purchasing decisions. Before making purchases in retail locations, consumers have become adept at doing their research online beforehand.
At SiliconCloud we understand the importance of Inbound Marketing and Social Media in today's business environment. On Dec 2nd we are running a free webinar for anyone on how to use Facebook for Business. While SiliconCloud are partners for Hubspot in Europe this is not technology focused. So anyone can register....
