What else can Facebook do for your Business and Inbound Marketing?
Posted by Robert Callaghan on Tue, Dec 01, 2009
People are confused by Facebook and what it can do for their business.
You hear the same old line time after time from friends and family ‘I get Facebook, you get to meet people, but it's only a place to spy on old girlfriends, and it's only for people that have too much time on their hands'. So this got me thinking of ways that it would help our business and its place in the inbound marketing revolution.
When it comes to social media you need to sit down and say okay what do I want out of this and am I willing to put the time in. I suppose it's like going to the gym, the more you put in the more you get out.
Okay you do get odd people and companies trying to add you as friends but if you remove the noise there is some great contacts and leads for your business. Role up those sleeves and get busy with Facebook.
First things first you need to create a landing page for fans to join. Once set up you need to allow these fans to interact with your Facebook page by letting them post on wall updates, photos, videos, and discussions. This is the golden egg guys, direct contact with your customers. Have a look at Facebook Adidas Originals they have over 2 million fans and hundreds of thousands that regularly interact with their fan page. Adidas have fully accepted and integrated inbound marketing in their marketing mix, the rules have changed and it's important that we all get involved. I have included some of the techniques you might think about using.
- Start a discussion that will engage your Facebook fans.
- Ask your Facebook fans a question and participate in the conversation.
- Add your marketing events to your Facebook fan page.
- Add your blog's feed to your fan page wall via the Notes application.
- Integrate other social media channels via the Facebook fan page tabs.
Get your fans to upload videos to show how they use your product or service. Off course you will have monitor this.
Once you've started with this you'll need to use Facebook Insights to get activity and demographic data of the people that are coming to your fan page.
Finally:
Inbound marketing is about being creative with the content that you have and getting your message out there. The way forward is to put creativity before the dollar. Stop throwing money down the black hole that is outbound marketing and invest in inbound marketing. It's a revolution that will explode in the UK and Europe.
At SiliconCloud we understand the importance of Inbound Marketing and Social Media in today's business environment. On Dec 2nd we are running a free webinar for anyone on how to use Facebook for Business. While SiliconCloud are partners for Hubspot in Europe this is not technology focused. So anyone can register....
