Is it me or has someone outted Outbound Marketing for Inbound
Posted by Robert Callaghan on Mon, Dec 07, 2009
I've thought to myself recently can it be true that outbound marketing is nearing the end of days and that inbound marketing is the new way to get found?
The method of pushing messages and hoping that people see them is gone. These methods are becoming less and less effective because we as humans have figured out ways to block these interruptive messages.
Sit back and think about it. Does anyone actually watch TV adverts these days, listen to radio adverts or buy newspapers full of adverts?
The prime example would be the latest craze x-factor, my girlfriend is obsessed with the TV show but she never watches it live, but records it and watches it by zipping through the adverts.
However, she does interact by becoming a fan on the X-Factor Facebook page, following the stars on her Twitter account and revisiting the X-Factor YouTube page. Advertisers have a better chance of ‘getting found' by engaging their users here then through outdated pushy messages used in outbound marketing.
I firmly believe that the growth of inbound marketing will continue to grow massively over the next few years and advertisers will start to shift towards inbound marketing.
Its necessary to set up your website so thats its an inbound marketing machine. This can be done by attracting visitors through search engines, the blogsphere and the ever more important social media arena.
To help you learn more about Inbound Marketing we are offering a free 30 point report. We analyse and measure the marketing effectiveness of your social media presence and website. We incorporate things like website traffic, SEO, social popularity and other technical factors. We also provide some basic advice on how your website can be improved from a marketing perspective.
