How to improve your cost per lead with Social Media and general tips
Posted by Patrick Murphy on Tue, Dec 08, 2009
So you have a person on your site so how do we convert the right people into a lead? We are all aware of using correct "Call to Actions" and "Landing Pages". But is there anything else we should be aware of.
A report for Harris Interactive showed that people are more willing to provide their email than anything else. This means that if we are to engage, we should do it with an email method first. People are less likely to provide their social media details first.
So email is a great way to start the conversion!
So once you have built a relationship and trust with email then you should engage consumers and clients in relevant ways on social media networking sites.
Research has also shown that lead nurturing is very important as part of the process. People are more likely to build up trust and engage if they are receiving personalized offers or information updates. Once again a really great away to engage, is with email nurturing.
So step one is to build an email database of people who are receptive to your products and your services. This can be done on your website with good landing pages and great call to actions. But you should have a strategy on how to build your database. This should be around who you want to engage with and what services you are planning to offer.
Step two is to build that trust with the consumers in your database. This can be done with an effect lead neutering campaign. With the information you have gathered try to send emails that are customized to the reader where possible. This is all about building the trust of your potential consumers.
Step three, is start to engage in social media. You should soon be able to see your social media network growing and growing with people that you have built a good relationship based on trust.
To help you learn more about Inbound Marketing we are offering a free 30 point report. We analyse and measure the marketing effectiveness of your social media presence and website. We incorporate things like website traffic, SEO, social popularity and other technical factors. We also provide some basic advice on how your website can be improved from a marketing perspective.
