Simple reasons why to look at Inbound Marketing for 2010
Posted by Patrick Murphy on Sun, Dec 13, 2009
So you have read the reports, heard the buzz and now decided that is it time to move to Inbound Marketing. In case you haven't read or heard about Inbound Marketing, here is a quick definition.
Inbound marketing is when the customers start calling you to make appointments, purchase products, or gain information.
A recent study found that only one in six trust advertisers which means for the other five of the six people to know about you and your company you need to be engaging in Inbound Marketing.
Here are some basic reasons why you too should look to Inbound Marketing for 2010.
1. Outbound is becoming less effective. With the advancements in technology traditional marketing messages are becoming easier to block and avoid.
2. A recent study found that teenagers in the UK spend on average 31 hours per week on the internet. These are the future generation of consumers, should you not be looking to reach and engage with them?
3. Over 90% of people begin their online search for a product or service using a search engine.
4. Good search engine optimisation with great content and a social media strategy will help you get found online by the right people looking for what your company can offer and provide.
5. Inbound marketing leads and inquiries started out looking for what your company can offer therefore are highly qualified and motivated, and will improve your conversion potential.
6. Inbound marketing is an investment in your organisation's future. Effective Inbound Marketing campaigns have a long lasting effect, unlike Outbound which stops as soon as your budget runs out.
7. Inbound Marketing is cost effective and measurable so providing simple ROI. Unlike tradition marketing where the phase "I Know Half My Marketing Works, I Just Don't Know Which Half" still holds true.
8. Most of your competitors either haven't discovered Inbound Marketing or aren't doing it well....yet. So take your chance and get a head start on create your own presence.
We at SiliconCloud understand the importance of Social Media and Inbound Marketing so to help you learn more we are offering a free 30 point report. We analyse and measure the marketing effectiveness of your social media presence and website. We incorporate things like website traffic, SEO, social popularity and other technical factors. We also provide some basic advice on how your website can be improved from a marketing perspective.
