How are Online Business using Social Media as Inbound Marketing
Posted by Patrick Murphy on Thu, Dec 17, 2009
A recent survey preformed by Hitwise of the UK online business found that 69% have a Facebook profile and 50% have a Twitter one.
When you look to see how many are blogging or social bookmarking that drops down to only 31%. And those that do use it sometimes keep it well hidden with no links on their home page.
What are the options that are out there for business both online and traditional?
Blogging
Blogging provides a voice for the business to publish interesting content and the chance for customers to provide feedback on their service or products. Blogging done right can help build up a following and establish a profile for the company in their sector.
As Google strives to mind more relevant and recent content, blogs can act as a tool for SEO and search page ranking by providing unique and frequently updated content.
Facebook
Business can now create their own their own pages where people, customers , stakeholders etc and become fans. By acquiring fan, companies now have the opportunity to market their products or services to the Facebook populations. Companies should actively interact with their Facebook fans and post frequent, interesting and targeted content, such as competitions, company news, photos and product launches.
For more information please see our webinar on "Facebook for Business"
Twitter
Twitter is becoming a form of highly targeted permission marketing. Dell is a great case study where their sales from twitter not exceed the millions. Those businesses that use Twitter use it to communicate directly with their customers, publish company news and post special offers.
To help you along the way we at SilionCloud would like to offer you a free 30 point review on your Inbound Marketing capabilities. We analyse and measure the marketing effectiveness of your social media presence and website. We incorporate things like website traffic, SEO, social popularity and other technical factors. We also provide some basic advice on how your website can be improved from a marketing perspective.
