How will Social Media change in 2010
Posted by Patrick Murphy on Fri, Dec 18, 2009
So Social Media is growing according to Nielsen when you compare Twitter's growth from February 2008 to February 2009 there was 1,382% increase of the year.
So what is Harvard Business take on how Social Media will change over the next year? Well David Armano has come up with 6 changes for 2010 and they are:
1: Social media will start to look less social
Networks are bringing to grow, Linkedin alone has over 477K groups. With these groups becoming more and more popular, how long before they start to become "exclusive". One blogger recently suggested that Christmas was a great time to clear out the dead wood from your social media. So are we becoming less social in the social media world?
2: Companies looking to Social Media for efficiency
Corporations are looking to social media as a first level of support to their clients. By leveraging their staff network and social media their support based is increased. So companies will look to social media to uncover cost savings and efficiency more effectively through social media technology.
3: Social Media business turns serious
By taking foursquare as a sample case, users can now earn points and reach new levels with higher participation. We are starting to see the competitor spirit come out similar to what we see in the Facebook games for Mafia Wars and Farm Ville. So as social companies look to increase activity they are turning to open competition.
4: Companies are starting to have a Social Media policy.
More and more corporations are starting to consider how to implement social media into their corporation from a HR perspective. The policy could vary from how to conduct yourself as an employee to what's considered competition, it's likely that you'll see something formalized about how the company views social media and your participation in it.
5: Social Media will be more mobile
As some organizations are banning social media websites the sales of smartphones on the rise, it's likely that employees will turn to mobile phones to feed their social media addictions. As a result, we may see more and/or better mobile versions of our favorite social network.
6: Sharing is moved away from email.
Newspapers will provide the functionally for users to share articles and updates over their social networks such as Facebook and Twitter. Many websites already support this functionality, but it's likely that we will see an increase in user behavior as it becomes more common for people to share with networks what they used to do with e-mail lists.
These are some of the changes that we can expect for Social Media in 2010. What are your views?
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