8 tips for your page titles for Inbound Marketing
Posted by Patrick Murphy on Tue, Dec 22, 2009
Many people often pay some much attention to the web page that they forget or overlook the importance of the page title. Every page title is important from the point of view of the reader and the search engines
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So here are some quick tips to help you write your page titles.
1: Do not repeat your "Keywords" in your page title
Google do not like it and will not help you with your relationship with them.
2: Keep in the length under 65 characters
Once again a simple reason, search engines only display 65 characters in their listings.
3: People read your page titles
While the goal maybe for search engine optimization at the end of the day it is people that have to read them. So make them meaningful and readable.
4: Does is answer the question
When people are searching they generally are looking for an answer to something. So think of what people are looking for when writing your page title.
5: Make is stand out
When you manage to get served on a search engine page does not forget there are other sites trying to grab the reader's attention. So stand out to grab their attention.
6: Do not repeat your page title in your page description.
Just like keywords in your page title, they do not like your page title repeated in your page description.
7: Do not start your page title with your company name
Google give more attention to the start of your title and unless every page is about your company it is not good practice.
8: My favourite, do not call it "Home"
We know it is your home page, but is your page really about home?
9: Did I miss any?
Use these quick and easy tips and start improving your relationship with Google. We also suggest use Inbound Marketing Software. It will help you keep track of all your page titles, make sure they are not repeated and they are the right length.
To help you along the way we at SilionCloud would like to offer you a free 30 point review on your Inbound Marketing capabilities. We analyse and measure the marketing effectiveness of your social media presence and website. We incorporate things like website traffic, SEO, social popularity and other technical factors. We also provide some basic advice on how your website can be improved from a marketing perspective.
