What is and Why use Inbound Marketing?
Posted by Patrick Murphy on Thu, Dec 31, 2009
The traditional method of finding new clients and expanding into new market previous involved expense marketing campaigns. With a recent study finding that people are no longer trusting marketing adverts. Google is among those who are supporting the Advertising Association's Front Foot foundation to regain trust.
So with marketing budget decreasing companies need to get smarter about using their website as an inbound marketing machine to generate leads and find new markets.
Inbound marketing is the strategy of getting found by your target market and potential clients. So rather than you trying to find them, they simply find you instead. A recent study by Society for New Communications Research found that 78% of consumers trust each other more than they trust advertising - which is why they read blogs and go to chat rooms etc.
So how do you start, the simplest place to start is by optimizing your website for search engines and creating relevant content with blogs, webinars and podcasts. Focus on topics that will interest and engage your target market or audience.
The secret is to capitalize on people's interest and desire for more information. By speaking directly to your target market you can generate more leads that are better informed and can speed up the sales process.
So before you invest your energies and money in more outbound marketing why not start looking at the resources you already have such as your website.
At SiliconCloud we understand the importance of Inbound Marketing and Social Media in today's business environment. In January we are running a free webinar for anyone on how to use Social Media for Lead Generation. Covering areas such as:
How to incorporate social media into your overall marketing strategy
How to attract more website visitors from social media sites
How to leverage a social media community to share and promote your content
How to convert social media visitors into leads and customers
While SiliconCloud are partners for HubSpot this will not be technology focused. So anyone can register....
Register at Social Media for Lead Generation
