2 tips to kick start you into Inbound Marketing
Posted by Patrick Murphy on Tue, Jan 05, 2010
The "Principles of Marketing" refer to marketing as the process associated with promotion for sale goods or services. It is considered a "social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others"
Now reconsider your current marketing strategy or plan, what part of it is social or inbound? Maybe now is the time to consider inbound marketing for 2010.
Regardless of which report you read the theme is saying the same that the majority of business buyers today begin their search for a solution online. As Google is the number one search engine therefore your target marketing are using Google to find their solutions and with less than 15% of them progressing past the first page of Google's results. What it comes down to is that if your company's website isn't in the top ten results for its field, you may as well not be in business and if you're still relying exclusively on Outbound Marketing, you soon won't be.
Some things to think about when considering your outbound marketing such as:
Technology has shifted the power into the hands of the buyer and away from the seller
Users are reaching saturation limits with traditional outbound marketing and filtering out the noise.
In recessionary times you r business needs to focus on methods with better return on investment
Here are two simple tips to kick start your introduction into Inbound Marketing.
1: To help you along the way we at SiliconCloud would like to offer you a free 30 point review on your Inbound Marketing capabilities. We analyse and measure the marketing effectiveness of your social media presence and website. We incorporate things like website traffic, SEO, social popularity and other technical factors. We also provide some basic advice on how your website can be improved from a marketing perspective.
Request your free 30 point report
2: Register for our free webinar on how to use Social Media for Lead Generation. Covering areas such as:
How to incorporate social media into your overall marketing strategy
How to attract more website visitors from social media sites
How to leverage a social media community to share and promote your content
How to convert social media visitors into leads and customers
Register at Social Media for Lead Generation
