Our Blog

Can I sell to you with Internet Marketing?

The first step of any effective internet marketing strategy is to find and sell to you target market.  With the current state of the business and the economy, the need to have a well-defined target market is more important than ever.  No business can afford to target every business or person.  It is possible for businesses to effectively compete with large companies by targeting a niche market that is suited to their offering.

By targeting a niche or a specific market does not mean that your business has to exclude businesses or people that do not fit your criteria. By having a target market allows your business you to focus your resources on a specific market that is more likely to buy or engage with you than your competitors.  Overall it is more efficient, effective and affordable way to engage with potential clients and generate business.

Here are some guidelines or tips to help you define your target market

 

1: Who is your current customer base

By understanding who are your current customers and why they buy from you is the first step in defining your niche market.  What are their common characteristics, which ones generate a higher percentage of business?  By finding out this information you can profile business or people that are similar and would also benefit from your product or service.

2 Who are your competitors

Every company has a unique set of strengths, and it's critical that you determine yours, as well as your competitors'.  By looking at how your strengths stack up against your competitors' weaknesses should suggests ways or profiles on how to take advantage of areas that your competitors are overlooking.  

3 What is your offering

Start by listings what are the main features and benefits of your offering.  Nest you your lists make a list of the people of business that have a needs or a desire for that benefit that your offering fulfills. A unique benefit of the product is the core driving principle behind any successful product or service.  If you find that there are a lot of similar products or services with the same benefit it will reduce your chances for succeeding.

 4 Who is your target market

Analyze the demographics of the people who have a need for your service or products.  Where do they live? Do they purchase mostly online or in a physical store? Are they affluent? What classification do they fall into, such as artists, laborers, business owners, etc? And what gender are they? This will be particularly important in how you design your advertisements and targeting strategy.

5 Is it right

Do you have viable target marketing, is it actually worthwhile to market to these people.  Can your target market be easily reached, are their enough to support your business or even can they afford your offering.

Figuring out your target market may take time but once you figure it out it is easier to build an Interment marketing strategy around what social media you can use to engage and what message sits best.   

What is your view is there anything else you should include in defining your target marketing?

To help you along the way we at SiliconCloud would like to offer you a free 30 point review on your Internet Marketing capabilities. We analyse and measure the marketing effectiveness of your social media presence and website. We incorporate things like website traffic, SEO, social popularity and other technical factors. We also provide some basic advice on how your website can be improved from a marketing perspective.

Request your free 30 point report