Are your clients important enough to have HubSpot
Posted by Patrick Murphy on Tue, Jan 19, 2010
Some companies only have a website to provide basic information and do not see any reason to invest in Inbound Marketing. What are they missing?
My sister is part of an Insurance company where they actually avoid any leads generated from their website. Over time they have found that these leads are well informed and price conscious. They cannot compete on price so avoid these conversations. So maybe there are some companies they do not need the power of HubSpot or the advantage of inbound marketing.
However when I spoke to a client (Redmond Molloy) they explained why HubSpot software was invaluable it came clear why all business's clients deserve HubSpot.
Their first need was the requirement to keep their existing clients informed of latest news, technology and procedures. HubSpot blogging technology allows Redmond Molloy to engage in a two-way dialogue with their clients and keep them constantly engaged with their company.
HubSpot made it easy for them to add a blog. They can edit their blog in a simple WYSIWG (What You See Is What You Get) interface. The HubSpot technology also takes care of the complicated setup and integration issues, and connects them to their social media sites so their content gets published where they want it and clients read it.
Their second requirement was to keep informed themselves on industry trends and public opinions. The HubSpot social media tool provided them with links to conversations across the Internet related to their business. They saved time by managing social media conversations in a single dashboard that allowed them to follow and discuss their industry and relevant business topics.
Redmond Molloy's view was first to serve their existing clients needs. Rather than simply use a website for lead generation they saw the potential to engage and build a long term relationship with their clients, industry and partners all on the HubSpot platform.
A recent study found that the important benefits of social media to companies are cited to be: increased customer engagement (71%), better brand reputation (66%) and increased communication with key influencers (62%).
So Redmond Molloy are not alone, are your clients important enough?