Where should i do Inbound Marketing
Posted by Patrick Murphy on Fri, Jan 22, 2010
Fine, I get that I need to be found on when people are searching for the products or services that I am offering. And I also understand that the keywords or search terms is where is starts. But which search engines do I need to be visible for a successful Inbound Marketing Strategy?
While there are still some companies that have provide services to have you or your business listed search engines. This auto submission can sometimes actually harm your rankings of placement in those search engines.
In most European counties and the US the search engine of choice is still Google so best practice would be to aim your resources and time on Google. If you look at the latest figures released from comScore, Google's sites accounted for over 65% of searches.
However, in many non western countries Google is not the dominating force. For example in Russia Yandex is the search engine of choice, with Baidu in China and Naver in South Korea.
How much traffic can you expect? If you look at the US traffic, Americans preformed over 14.5 Billion searches in December which was up by 2% on the previous month which would be due to seasonal changes. I remember a report that Yahoo produced which showed that people searched more when it rained....
I had a play around in the Goolge traffic estimator for "ERP" search term. The findings are below. What I did realise when looking through the search volume and estimate clicks is that completing keyphase analysis and demand analysis is an essential planning activity for internet or inbound marketing.
So at SiliconCloud we understand the pressure to get found on Google as part of your inbound market strategy along with twitter that is why next week we are running a free webinar for anyone on How to Get Found on Google and market your business.
We will cover the following topics:
- How to find relevant keywords that will attract potential customers
- Tools to create and optimize keyword-rich content that is found search engines
- How to track your competitors' search engine performance and how to outrank them
- How to optimize every page of your website and track your performance over time
Register for "How to get found on Google"
