Our Blog

Like Tiger Woods play Internet & Inbound Marketing backwards.

I manage to play golf most Sundays and practice the odd day during the week at the driving range. Yesterday was no different expect for that fact that we were late to start due to some frost on the greens. Like most of the other players I headed for the driving range to warm up and practice my irons, at no time did take out my putter until the first hole.

When you take in account that the standard golf course is par 72 around 18 holes and your allowed two putts per hole that means 36 shots or 50% of your game is around the putting. The old saying of "Drive for Show and Putt for Dough" really has merit; we should be spending 50% of our resources on putting or from a marketing point of view  spend our resources on turning traffic into results or leads. How many times have you seen a great looking website that does not perform?

Last summer I picked up a golfing book by Tiger Woods and what stood out was that he built his golf game from Green to the Tee. You too should build your inbound marketing or website strategy around the same principle.

Try working backwards, think about the conversion first. Have your target audience in mind and design the best landing page that will convert your visitors into leads. How are you going to get that golf ball into the hole with the fewest putts? Where possible try a few landing pages to see what has the best conversion rate.

Now take one stage back and figure out how and when you should lead your visitors to the landing page. Over the last few weeks I have done some research into landing pages with PPC (Pay Per Click). Over the time I found that it was best not to take the visitor straight to a conversion page but to a specific landing page with the right call to action buttons. The chances of a "hole in one" for the average player are 12,000 to 1, so sometimes it is better to lay up and take the clever approach. The same with inbound marketing try to stay in control. Plan your visitors route to the landing page that suit what they are looking.

Lastly is the tee shot or how to get traffic to your site. That comes from your keyword research as to what terms can bring your target market to your optimised website. Your tee shot may vary depending on the hole, wind conditions, tee placement, hole length etc. The same should be for your keywords, your inbound marketing strategy should be built around a selection of keywords giving yourself more options and a greater success rate of your target market finding you.

So take the time, think about how your website will convert traffic from a backward approach. There is a reason why Tiger Woods is currently ranked number 1 in Golf. So why not learn from him and start improving your inbound marketing.

So at SiliconCloud we understand the pressure to get found on Google or any search engine as part of your inbound market strategy that is why next week we are running a free webinar for anyone on How to Get Found on Google and market your business.

We will cover the following topics:
• How to find relevant keywords that will attract potential customers
• Tools to create and optimize keyword-rich content that is found search engines
• How to track your competitors' search engine performance and how to outrank them
• How to optimize every page of your website and track your performance over time

Register for "How to get found on Google"