Inbound Marketing or Google do not like twins.
Posted by Patrick Murphy on Tue, Jan 26, 2010
Like your teacher is school Google and search engines do not like copycats. Google has a strong dislike of repetition and replication, as a website owner you are not adding new or relevant content. However it is possible to copy your own content by accident. This could occur through poor content management or with the replication of website pages. Try to monitor your website regularly for content duplication either on your site or off your site. Having duplicate content does not help your long term SEO or Inbound marketing strategy.
Search engines do test for the uniqueness of document text. If a search engine finds that your page is similar to another page then your page could become subject to a "Duplicate Content Penalty". The net effect could be that they remove your website pages from their search engine index, which is bad for you and your SEO strategy.
Some examples of duplicate content could be:
1: International sites. For companies with an international reach and use various domains such as .com, .co.uk, .ie etc. Their site could be considered identical if the content is similar.
2: Landing pages for PPC campaigns, the content could be very similar with only slight changes to match the search term entered.
3: Companies selling same products and have a similar market. This can occur for e-commerce sites that are using the same source data for their content.
4: Press releases or other articles released by companies which are syndicated over different sites.
Is there anything that I have missed?
A great tool to try out and see if your website is similar in content to another site is www.copyscape.com. Just paste in your URL and is scrapes the internet for any other similar web pages in content. So try to be yourself and stay unique.
So at SiliconCloud we understand the pressure to get found on Google or any search engine as part of your inbound market strategy that is why tomorrow we are running a free webinar for anyone on How to Get Found on Google and market your business.
We will cover the following topics:
• How to find relevant keywords that will attract potential customers
• Tools to create and optimize keyword-rich content that is found search engines
• How to track your competitors' search engine performance and how to outrank them
• How to optimize every page of your website and track your performance over time
Register for "How to get found on Google"