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Relevancy is the new content for inbound marketing and Adwords

There is no doubt that PPC or Adwords provides an opportunity to advertise to your target market when they are looking for the services or products that you offer. Paid search marketing means that you can advertise within the sponsored listings of a search engine or a partner site. You pay either time your advert is clicked (CPC) or when your advert is displayed (CPM).

If you are going to have any sort of Adword campaign or paid search programme make sure it is built around delivering relevance through targeted adverts and landing pages which will match what your target user is searching for.

While Google Adwords takes any advert from clients they do monitor the quality of your advert. Google Adwords uses a "Quality Score" to monitor the quality of your ad. The quality score is based on your keyword's click through rate (CTR), the relevance of your advert, previous keyword performance, and other relevancy factors such as the bounce rate.

Your click thorough rate is the percentage of people that see your advert and click through. While the bounce rate is the percentage of people that leave your website after viewing the first page they see. The goal is to have a high click through rate and a low bounce rate.

Many companies to adopt a strategy of paid-search or Adwords since it can be more controllable, and immediate results are possible. Before you jump in remember that the smart marketers and website owners are investing more of their time and money into organic SEO. Their reason is that in the long run, having your company in the organic listings can and will deliver a potentially higher volume of visitors for a lower cost per click. This is because organic clicks are essentially free.

The one essential part that sits in both SEO and PPC is relevancy. If your website is not relevant then SEO will not help and if your Adword is not relevant it will result in a lower placement. So no matter what path you take be relevant to the user!

So it appears that relevancy is the new content for inbound marketing and Adwords.

So at SiliconCloud we understand the pressure to get found on Google or any search engine as part of your inbound market strategy that is why today we are running a free webinar for anyone on How to Get Found on Google and market your business.

We will cover the following topics:
• How to find relevant keywords that will attract potential customers
• Tools to create and optimize keyword-rich content that is found search engines
• How to track your competitors' search engine performance and how to outrank them
• How to optimize every page of your website and track your performance over time

Register for "How to get found on Google"