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In Internet Marketing 3 words are better than 1

No matter the person or their location. They all start searching the same, with a keyword or keyphase. If you can understand their behaviour then you can build out your keywords to attract more visitors to your website.

The journey people take when searching is generally starts with browsing followed by researching and ending with completing.

Considering you were looking for a restaurant, most likely you might start out with a relatively short, generic phrase such as "Restaurant" and then gradually refine it the more you search. So you could start with ""Restaurant New York" and end up with "Pizza Restaurant Manhattan". The more we refine our search we are likely to use more specific keywords and use longer phrases.

As people make their searches more and more specific through the search or buying process, the numbers of people that are these search terms will naturally decreases.

This is some part the challenge of internet marketing. As highly defined phrases indicate the searchers intent to purchase. While the search volume on these keyphrases is likely to be lower, so if we only target these keywords to gain visibility generally we will often not get the volume of sales we are looking for.

As people are becoming more aware or familiar with online searching there is a trend for people to use longer 3 and 4 word phrases.

Over half of people searching are now using keywords that are 3 words or longer. This shows the importance of understanding how people search and your keyphrase analysis.

So have you reviewed your keywords to assess the number of 3 words or longer that you are using?