Four Inbound Marketing goals you should have
Posted by Patrick Murphy on Fri, Feb 05, 2010
As with all business aspects and activities it is essential that you have some goals and targets for your inbound marketing campaigns. By having goals it will help you get the most from your time, resources and your budget. It is also important to have benchmarks that you can measure, compare against and look to improve your performance.
Here is a list of some goals that you could use for your website and your inbound marketing campaign.
1: Your Position: Your goal is to have top positions for your targeted keywords. Remember it is important that these targets reflect high volume and high intent keywords in the major search engines such as Google, Yahoo and Bing.
2: No of Visitors: This might work best for non-transactional sites which do not have clear outcomes and are seeking to increase brand or profile awareness and interaction.
3: Outcome Goals. This can be straight forward for transactional site and harder for other sites that are non-transactional.
4: Cost Target: We use HubSpot for our Inbound Marketing and that provides us with a monthly savings on organic search. Our goal is to increase our savings every month.
These are just some goals, what goals do you have to add?
You can use more specific objectives or goals for your inbound marketing as your experience increase. Try to create objectives to achieve a realistic and achievable share of organic search that is combines with outcome, value based and cost focused objectives.
Remember that all goals should be SMART goals even for Inbound Marketing. To recap from school SMART goals are:
- Specific: A specific goal has a much greater chance of being accomplished than a general goal.
- Measurable: Establish criteria for measuring progress toward the attainment of each goal you set.
- Attainable: Goals should be appropriate, achievable and agreed
- Realistic: Your goals should represent an objective toward which you are both willing and able to work to.
- Timely: Goals should be grounded within a time frame.
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