One Dark Alley against Inbound Marketing
Posted by Patrick Murphy on Wed, Feb 10, 2010
We spoke about
links and how to generate links to your website for your Inbound Marketing campaign. But what if you are lazy, should you purchase links?
Until recently purchasing links did not receive much publicity in the mainstream digital marketing press, indeed it was a well-kept secret. But this has changed and Google is against purchasing any links while it might have worked in the past they are on the case now!
But if you do need to seek out paid-for opportunities in link building then make sure that you manage the risks. I am not saying that they are always risky but manage the risk and do not damage your Inbound Marketing Strategy.
So if you are going to look at opportunities for buying links ensure they are links from relevant sites and try to assess whether they use the hyperlink "no follow" attribute before making a decision.
In case you are unsure what "no follow" is, it an HTML attribute value used to instruct some search engines that a hyperlink should not influence the link target's ranking in the search engine's index. It is intended to reduce the effectiveness of certain types of search engine spam, thereby improving the quality of search engine.
So where can you purchase links from to increase your Inbound Marketing strategy? The main places to purchase link would be from:
1. Buying links from a directory.
2. Buying links direct from another site.
3. Buying links from a link broker.
Buying link links from a directory can be ok for your Inbound Marketing Stratgey. While some directories will include your website for free if requested. The most significant is DMOZ. There are others such as Yahoo that requires payment. So in this case buying links from paid directories is an established, effective approach to buying links.
Another way to purchase links is purchasing links from bloggers. Or a further form of link buying is possibly to pay a blogger to feature your products or services in their blog posting. Some people view this as another form of traditional PR where PR agencies work hard to feature your products or services in the media. If you are considering hiring a blogger to feature your products or services, you may want to feature them through brokers that connect bloggers with you. Such examples would be: https://payperpost.com/ or www.sponsoredreviews.com.
The final type of link buying and the highest risk approach is buying links through a broker. So put your Dodgy Black Hat on if you meander down that dark alley... and I think we will leave it there!
My advice build relevant content, and see you Inbound Marketing grow!
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