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Over half of you believe that Social Media increases traffic!

When people talk about social media what do you think about?  Is it Twitter, Linkedin, Facebook or maybe You Tube?   Considering that Linkedin has more than 50 million members worldwide and over 700,000 businesses have active pages on Facebook.   What do businesses think of when they think about Social Media?  What are the benefits that businesses experience with social media?

According to eConsultancy by engaging in Social Media you can expect the benefit of building your brand as the first major benefit.  This is before the tradtitional financial advantages such as increased revenue or profitability.  According to their poll 73% of companies found that brand awareness as the major benefit of social media.  This was closely followed by increased customer engagement, increased brand reputation and increased communications with the key influencers in their industry.

That takes care of the "softer" brand issues what are the hard facts that you can expect from social media and engaging.  Over 50% of companies confirmed that they had experienced increased direct traffic to their website.  The net effect was that 43% of companies saw an increase in lead generation with just under a third showing growing sales from their engagement in Social Media.

That covers the benefits that can be associated with your engagement in Social Media.  But what is your attitude to Social Media?  Interesting enough nearly two thirds of companies say that social media engagement provide tremendous opportunities for their business.  Taking into account the speed that the internet and Google is developing, no company polled felt that social media is just short term fad of hype.

Taking every in account what can you do when thinking about your Social Media engagement.

• Use Twitter/microblogging
• Create a social network profile
• Create video content and use video sharing sites
• Develop a corporate or brand blog
• Use social bookmarking sites and news sites

Remember that Social Media is here to stay and stay long term.  The development of the internet has empowered people and by not only given people access to information, but has also a chance to voice their opinion on your products and services.  So used correctly Social Media can be used effectively to monitor and view what people are saying.  Give you the chance to respond and engage accordingly, build links for search engine optimisation (SEO), get you and your company noticed and drive traffic to your website!

At SiliconCloud we understand the challenge of building your brand or profile.  That is why next week we are running a free webinar on "How to build your Brand with Social Media".   

We will cover such topics as:

• How Branding is changing
• How to cultivate and grow your brand
• Measuring your Brand

Register now, as space is limited