Our Blog

Google’s Perspective of Natural Selection

Survival of the fittest, a theory developed by Charles Darwin has yet again presented itself. It is the ideal example of what we are facing in the world of inbound marketing today. There are those that see the change, understand the concepts, and embrace the opportunity. Then there are those that have decided to continue as they have been in hopes that their business will make it through this trying time.

The people who understand the way in which people buy and learn today, understand the changes they need to make in the way they do business. They have made a conscious effort to restructure their organization to be flat and transparent. They have made changes in the way they sell and market their products. And most importantly they have become leaders in their industry with their forward thinking and competitive advantage.

Then there are those, so many of which I speak to on a daily basis that are consumed with fear and denial. More often than not I hear many businesses state that their website is not performing to its maximum potential and they aren't getting the visitors they need or the leads they need to meet their revenue targets. There are even those that understand they need to make a change but it's not the time to do it.

My question is ‘when is the right time to make the change?' Natural selection is happening right in front of our eyes. The ones that have made a conscious effort to build their brand and their company through social media and through remarkable content are those that are going to survive except this time it's not nature that's selecting the fittest, its Google.

If you're not getting found on Google, if your website isn't generating traffic, if you aren't creating content, you can rest assure your competition is. Learn how to survive in the new era of Internet Marketing in our free webcast How to Build your Brand with Social Media.