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SEO and Inbound Marketing is for Life but PPC is only for Christmas?

PPC advertising is great and we use it ourselves at SiliconCloud. There is no denying that PPC campaigns are brilliant to build relevant traffic quickly. In the short term, it helps you to determine which specific keywords will generate leads before you go off and spend time trying to rank for them organically through SEO or Inbound Marketing.

Ideally this is how it should pan out, but we've been speaking to a lot businesses and they're seeing their advertising spend go through the roof. They always come back saying they are happy with the amount of traffic PPC brings in but the cost per click is forever increasing and decreasing their profits.

This is where the problems start and the dangers of only having PPC as your primary online strategy with no Inbound Marketing. Companies get addicted to PPC and the traffic that it brings in and with more and more businesses moving online and bidding for those clicks. There needs to be a way to get a competitive advantage over their competitors.

SEO or Inbound Marketing may be time consuming but it clearly separates you from your competitors and gives you the chance to reach those 75% of people that click on organic listings.

We always try to tell our clients the steps involved for Inbound Marketing and improving their organic rankings for relevant keywords. From there the process of starting to write great, compelling content that adds real value to the business and potential clients. People and high ranking sites start link to you and the inbound links start to come flowing in.

As a result your rankings start to climb steadily up which in turn brings in free traffic and leads all generated through Inbound Marketing. There is no doubting that this takes time and considerable effort. There's no doubt that this investment produces real sustainable advantage compared to PPC, reduces the cost per lead and sets you up with a long term online and Inbound Marketing strategy.

So as I was saying earlier, if new competitors enter and start to compete against you they will have no other option to start to pay large costs in implementing PPC campaigns. And as you have put in the hard work to get traffic from SEO, you'll have the competitive edge and more likely to hold this edge longer.

SiliconCloud specialise in helping clients engage with Inbound Marketing. We have clients in UK, Europe and the States. For the this week we are giving a free competitors analysis for companies to see how they are performing against their own competitors. We also analyse and measure the marketing effectiveness of your social media presence and website. We incorporates things like website traffic, SEO, social popularity and other technical factors. We also provide some basic advice on how your website can be improved from a marketing perspective. Click here: Help me with my Inbound Marketing Strategy.