How to build your Inbound Marketing Plan like a Lego House
Posted by Patrick Murphy on Sun, Feb 28, 2010
Before we start building your Inbound Marketing Plan, what is
Inbound Marketing? Inbound marketing is an overall strategy for drawing your target market to you rather than the traditional method of outbound marketing such as email marketing, telemarketing etc.
An Inbound marketing plan is the strategy that integrates various online resources and social media used together for a common goal for you and your company getting found online. The goal of your Inbound Marketing plan is to establish your company or business as the market leaders for the goods or services that you offer for your target market. The Lego pieces for your Inbound Marketing plan should be your website, your blog, social media, search engine optimization and link building or actually anything that can contribute to your online profile.
To help you build your Lego Inbound Marketing Plan, here are a few tips to start with.
1: Select your keywords. Try to identify the most valuable keywords that apply to the services or goods that you offer.
2: Develop your content or blogs specifically around your chosen keywords. Your keywords should be able to give you some guidance as what to write.
3: Try to consider a framework or network to distribute your relevant content that is optimized for your keywords. You should consider a Facebook fan page, Twitter or Linkedin
4: Try to keep it fresh, constantly develop new and fresh content that is optimized for your keywords.
These tips are only the foundations for you Lego Inbound Marketing Plan. While this might seem overwhelming at first so concentrate on the first parts and build from there according to your time and resources. With a correct Inbound Marketing Plan you will be amazed at what a couple of months of devoted time and effort will produce. Some say that Inbound Marketing can be the missing link to successfully using the Internet and Social Media to build your business.
What do you think?