3 reasons for a Social Media Strategy
Posted by Patrick Murphy on Mon, Mar 01, 2010
It appears that a Social Media Strategy is the new strategy to have. Companies seems to be jumping in left and right into social media without any idea why they should use Social Media or why they might need a social media strategy. Companies feel the pressure that they need to be in involved and engaging in social media and hope that something could come from it.
Before you start building your Social Media Strategy should you consider why you need social media or what benefits it can bring to your company. To help you along here are some reasons why you or your company needs to consider a social media strategy.
1: Listen to your customers. If you already do not have a social media strategy, then this is a great place to start. Why, because now you can tap into what people, clients, partners are saying about you, your products or your services. The added benefit of listening to your customers is you can find out to whom they are talking to, and what they are thinking about your competition. By listening to your customers provides valuable insight into your own offering and makes an excellent starting point for making changes, playing to your strengths, your competitor's weakness and otherwise building offerings that will appeal to your audience.
2: Your social media strategy can help you build your brand. Part of your social media strategy can be about creating awareness about a new service, product or a brand. More and more consumers are consulting online first before making any purchasing decision. So by getting a customers or people talking your product means they can also share their views with hundreds of friends on Facebook or Twitter and that is a massive amount of potential exposure.
3: Become real. Generally your social media strategy should be about engaging is not pushing corporate speak. Most people view companies or corporations as impersonal and faceless. So use social media and your strategy to connect your brand or profile to a personality. This can help make your business seem more approachable. Regardless of how you engage in social media try to let your personality shine through and build a bond between you, your company and your clients.
These are just 3 reasons there are many more. But in simple terms your clients, potentials clients are out there why are you not?
To help you build your own reasons for your Social Media Strategy. SiliconCloud are running a webinar next week on "How to Googlize your Business". Since Google appears to succeed at everything online we are running a webinar on what you can learn from Google and their website for your own business advantage.
Click here to register Social Media Strategy