Landing Pages Tips that convert better that a kid in a sweet shop!
Posted by Patrick Murphy on Wed, Mar 03, 2010
We have done the Inbound Marketing Strategy and the Linking Building Strategy so what do I do with all this new traffic. How can I convert my traffic into leads, no matter how much traffic you have if you can't convert them into customers, it is all pointless.
So what landing paging tips do we have to help you convert your valuable traffic?
Landing Page Tip 1, your home page is not your only landing page. While it might be the simplest idea try to avoid it. If you are promoting a particular service or product try to help your visitors by leading them straight to what they are looking for it.
Landing Page Tip 2, add something more. This is very important for email marketing campaigns. There is no point in repeating what you have just said in your email. Use the space wisely and if you can add more information to increase the conversion rate up!
Landing Page Tip 3, do not wear odd socks so match your landing page to your call do action. A call to action or email sets up an expectation that they are going to find more when they click through, so fulfil that expectation. For example we run free webinars and every webinar has its own landing page. We could use the same landing page but we find that it works best when they match.
Landing Page Tip 4, do not lose your traffic by defining a clear path. Try to think of this as a story with a clear defined start and end. Your call to action or email is the start so have a clear path to lead them to the end - your landing page.
Landing Page Tip 5, keep your traffic focused by minimal distractions. This is not a sweet shop so keep the distractions down to minimum. Once you have defined your clear path where possible remove anything that will stop them reaching your goal.
So there you have some quick landing page tips for your website. If you want to learn more we are running a webinar next week on how to make the most of your website by learning from the best and Googlize it! You can register here: How to Googlise your website.