Thanks to the guys at HubSpot we have Inbound Marketing.
Posted by Patrick Murphy on Wed, Mar 03, 2010
As we are aware Inbound Marketing is changing the way people are marketing their company online and in social media. I worked for Yahoo! for a number of years and during that time I would regularly look into how people would search online. I do not mean what they searched for but how they would search. In the last few years I noticed a trend happening in how people were searching. This change in how people search has an effect on how companies should market themselves online.
What I noticed that no matter what people were looking for, it all started with a search engine. And this by the way is Inbound Marketing. It is true that over the last five years people are more informed in how the internet works. They are aware of how URL's work but they simple do not use them. A great example of a top search term that came up every month was Ryanair. Most people are aware that their website is www.ryanair.com but they do not enter in the URL bar but guess where? Yes in the search bar of Google.
So what does that mean for Inbound Marketing and Ryanair. For Inbound Marketing it gives companies that engage in HubSpot's principles of Inbound Marketing a chance to drive attention away from Ryanair and on to their own site. And for Ryanair it takes away the guarantee that while people may know their website it does not guarantee their traffic. Let's look to see what people see when they do a Google search for Ryanair.com.
While Ryanair do have the top positions, you can see by the fourth result they have lost their presence to other websites. So what can we learn from this? If you are not using Inbound Marketing then you are leaving yourself open to your competition.
The number one website that wins at Inbound Marketing is Google. So next week we are running a webinar next week on "What can you Learn from Google to Grow your Business"
You can register at "Learn from Google on How to Grow your Business"