Inbound Marketing is the new Atkins diet
Posted by Naylla Kassam on Tue, Mar 09, 2010
Have you had to cut back and trim the fat on your inbound marketing or general marketing plans? Like many companies, budgets have been cut and marketing has taken a hit due to the lack of success in various costly marketing activities. Understandably so - direct mail, telemarketing, tradeshows, and newspaper ads tend to be very costly and have poor conversion rates. These outbound marketing tactics are difficult to measure and have little success. So where can people on a marketing diet turn to for their quick fix, should it be inbound marketing?
You do not have to starve your marketing plans, just switch to the new low fat diet of Inbound Marketing. Inbound marketing is the new way of getting your company found, generating more leads, and converting more of those leads into customers. More importantly, inbound marketing is a lot more cost effective, with higher results, reaching to a larger audience, with measurable results. However, like any diet or self-improvement plan, you need to dedicate the time to eat right and exercise. This also applies to your inbound marketing activities; you need to dedicate the time, you need to create a routine, and you need to follow the plan in order to see results. It is the recipe for success for your company and your marketing activities. So get your inbound marketing strategy gym fit.
To be successful in inbound marketing, you need to follow the ingredients. That is to ensure you are getting found on the web through search engine optimization, create new and remarkable content and promote it through social media, capture your visitors through various calls to actions and landing pages, and a method to measure the results. To be fair, Inbound Marketing is not the "sea food diet" or should it be classed as the "see food and eat it" diet. In a short time you can see the rewards from your Inbound Marketing strategy.
Just like a diet, inbound marketing takes dedication, hard work, and measurable actions in order to see results! Google is a great example of how companies can do this. Join us on Wednesday March 10th and Learn from Google on How to Grow your Business.