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Why Landing Pages are Like Speed Dating

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Not sure how landing pages has anything to do with speed dating? Let's review the rules of speed dating for those of you who are unfamiliar:

1. You are trying to get the attention of your audience

2. You have a limited time to capture your audience's attention

3. You have to be engaging enough to get what you want from your audience

4. You need to bring your best qualities to the table to avoid your audience being distracted

Before any of the rules above even come into play, most people already have a profile in mind. You don't show up at the event and then decide what you are looking for. You are prepared and know exactly what you want from a physical, emotional, and financial point of view.

The rules don't change from what you would look for in a partner and what you would look for in a potential client. Before you deliver any messaging out there around your company, products, or services, you should know exactly what you want in a prospect; from age all the way up to position in a company.

So when you are trying to capture the attention of your target audience to your landing pages, the same rules apply as speed dating.

1. You have a limited amount of time to get your prospect to fill out the form on the landing page.

2. You have 7 seconds to capture the attention of the prospect on to the form and not to other content on the page. So make your landing page about the form.

3. The landing page has to be engaging enough to captivate your audience - use graphics!

4. Avoid having your prospects getting distracted - remove the navigation bar and any other factors that don't relate to the form itself.

Remember, the reason why the prospect is on that landing page is because you have something they like and want and you want them to have what you are offering. Don't send a six foot blonde through the room when you are trying to get all the attention - unless you are the 6ft blonde!

Join us on March 25,2010 and learn the hottest tips on lead generation!