How to start inbound marketing
Posted by Patrick Murphy on Mon, Mar 15, 2010
During our webinars on Inbound Marketing we often get asked how to start inbound marketing. While inbound marketing covers such things as SEO, keywords research, link building, social media etc. Where should you start inbound marketing?
A simple way to start inbound marketing is to put you website to a test. Pick 10 keywords that you want to found on Google for. These could be around your products, services or your brand. Do not think about the traffic generated from these keywords rather how you define your business in terms of keywords or phrases. You know your business and your website better than anyone else or keyword tool. Think about that last time someone asked you what is your company about and your response should give you the keywords or phrase that you should start inbound marketing with.
It is possible to start inbound marketing with keyword tools that show the search volume, variations, competition etc. But before we run lets learn to walk first and stick to keywords that you have selected. Some of these keywords could be hard to rank for at first but we can improve your odds by adding on an extra word and creating some long tail keywords. But let's get back to starting inbound marketing for your website.
Think of it this way, your may start with inbound marketing but it all ends with your website. Your website it the endpoint, the conversion from traffic to leads. So if we take these 10 keywords that you feel best represents your company and see can we pick just one website page for each of those keywords. And if you are finding it difficult then so is Google and that is no way to start inbound marketing.
So if you want to start inbound marketing then pick those keywords and start to build your website around them. And remember people are asking Google a question so make sure that your website answers those questions and that is how to start inbound marketing.
Another way to start inbound marketing is to register for SiliconCloud's next webinar where we will go through 16 top tips for lead generation. Click here to register: Lead Generation
