How to start with SEO and Inbound Marketing
Posted by Patrick Murphy on Tue, Apr 13, 2010
In our last blog we covered why you should start SEO and Inbound Marketing but how do you start SEO and Inbound Marketing? Before starting anything you should think about two key factors and they are education and preparation. It makes sense be educated you and prepared before undertaking and SEO or Inbound Marketing strategy.
Education is an important part to SEO and Inbound Marketing. Hopefully by now you should have seen that SEO and Inbound Marketing can transform your business. Sometimes that may not be enough you might have to educate your colleagues or management on how it can impact your business. A good idea would be to register for free webinars, for example we are running another webinar next week on how and why to blog for business.
Preparation can be one of the most important aspects of any SEO or Inbound Marketing. And unfortunately proper planning is the most overlooked part of any SEO or Inbound Marketing. Without any clear aims and objectives any SEO or Inbound Marketing is doomed to failure before you even begin. Here are some simple questions that should help with your SEO and Inbound Marketing Strategy.
1: What are you hoping to get out of SEO and Inbound Marketing? What is your motivation for optimising your website for Inbound Marketing? Is your goal to generate more sales, more subscribers, and more traffic or increase your brand awareness? This will help you determines what keywords and phrases you should focus on for SEO and Inbound Marketing.
2: What is your timeframe to see results from SEO and Inbound Marketing? Are you looking for a quick fix or is it part of a long term strategy? As this can help determine if you should focus your strategy more on paid search as this can be seen as a quick fix. Whereas SEO and Inbound Marketing is more of a long term commitment, sometimes the best strategy can be to use both.
3: What is your budget for SEO and Inbound Marketing? It goes without saying that paid search can be more expensive but SEO and Inbound Marketing could pay dividends in the long term. How much you spend will also determine if you can you outside agencies for assistance.
4: Who owns your SEO and Inbound Marketing Project? Will it be run entirely in-house or will it be handed to another company to sort out. Do you have the staff do run such an operation? Who will coordinate training for your SEO and Inbound Marketing strategy?
By answering those questions and educating yourself should be in a good place to start your Inbound Marketing strategy. If you are still looking for assistance I recommend joining our next webinar on Blogging for Business.