Time to move to Inbound Marketing as online spend is increasing
Posted by Patrick Murphy on Wed, Apr 14, 2010
Spending on online advertising in the US increased in the last quarter of 2009 making it the right time to turn to Inbound Marketing. Companies are starting to increase their digital marketing spend with companies spending $6.3 billion on online advertising in the last quarter. With companies investing more in PPC and online adverts means that the cost will rise and the ROI reduce making it the perfect time to move to Inbound Marketing and away from paid advertising.
Inbound Marketing is about getting found in the natural listings on Google when someone searches. In the last quarter of 2009 47% of the $6.3 billion was spent on search advertising. The only way for some companies to complete against that spend is to turn to Inbound Marketing. Search advertising can work for companies who have the budget but there are better ways to appear on page one and that is with making the move to Inbound Marketing, SEO and Social Media.
With companies will to invest so much on search advertising, it must be delivering result for them and by making the move to Inbound Marketing is a great way to deliver those results for your company. As the president of the IAB says "Digital Media are a core component of successful advertising and marketing campaigns" He goes on to say "As consumers spend more time immersed in digital media, marketers and increasingly reaching them there, building brands online and making digital the central force in their cross-media strategies." Really does say that now is the time to add and move to Inbound Marketing, SEO and Social Media.
These figures only backup the case to move to Inbound Marketing, SEO or Social Media. As the recent growth show the shift to digital media and away from traditional media. SiliconCloud are holding a free webinar next on Blogging for Business which would be a great way to find out how to immerse and move to Inbound Marketing.