Click here to succeed with Inbound Marketing, Social Media or PPC
Posted by Patrick Murphy on Wed, Apr 28, 2010
Many ecommerce websites and business success comes down to how people click and how often they click, this has nothing to do with inbound marketing, social media or ppc. We are talking about when your potential client eventually lands on your website. For the majority of companies that have a website the very first click is the start of the purchasing process. So to succeed time and time again these clicks need to be as easy as possible and optimized as much as possible. What we are talking about it often referred to as call to actions buttons. Regardless if you believe in Inbound Marketing, Social Media or PPC you need to your call to actions right.
Call to Action buttons should appear on every website, it does not matter if they found you with Inbound Marketing, PPC or Social Media. Call to actions buttons are different to navigation buttons, they are influencing your visitor to do something regardless it is "order now", "download" or simply "request information". We are looking for your visitor to do something and simple these call to actions buttons are helping them along. Your website should have a function and these call to actions buttons add that functionality to your website. For inbound marketing they proves the fact works and for PPC it provides the ROI, they might be different on each site but they are there.
So your website has come a long way by engaging in Inbound Marketing or investing in PPC but what help can we give in terms of your call to actions buttons. Some may say that it is hard to get the design wrong once they are visible to the user. The simple answer to getting your call to action right is that if they have to search for it then it is not working. To make the most of your inbound marketing and PPC ensure that your call to actions buttons should stand out visually and positioned where they can be found. And believe it or not they do not need to be polite, research has found that to increase the success of your call to actions buttons they should be striking to the eye and compelling or in other words be simple yet bold.
In summary for your Inbound Marketing or PPC to win think about your call to action buttons and remember to view them as the start to a one way street. Beginning with the click and ending in conversion. As part of the SiliconCloud webinar on how to convert traffic with PPC we will be covering more on this topic and other basics you need to know. Register here: Convert with PPC