What is the fuss about Social Media?
Posted by Patrick Murphy on Thu, May 06, 2010
While
social media continues to excite and sometimes confuse business owners lets cover why there is so much talk about social media. Social media is content generated by people and permits others to engage with them in a multi directional conversation. This goes beyond traditional marketing which only works in one direction. Best know examples of social media networks would be Facebook, Twitter, Linkedin or YouTube.
So what is the fuss about social media, in the last few years people have moved into and taken up home on social networks or social media? For many businesses to survive in today's market they too need to follow this trend and join them. The fact is that people are communicating online every day and every minute, they are having conversions online which has created a highly involved audience that is built around specific and focused topics. Companies can see the potential in social media as a new medium to connect to their potential audience and increase business leads, grow sales and build their brand awareness.
Part of the fuss about social media is the scale of adoption by the general public. In such a short period social networks such as facebook can go from nothing to over 400 million users worldwide. When you take this growth and the frequency of interaction it only adds to the power and scalability of social media. This is why businesses are climbing all over social media, finding ways to tap into the social media market.
So what is the fuss with social media, well social media and social media marketing is here to stay. People love and are not prepared to give up their ability to interact or share their point of view with others. So try not to be left behind because chances are your completion is already busy with social media and reaping the benefits.
If you are thinking about social media, think about it in these steps:
1: Observe
2: Strategy
3: Implementation & Launch
4: Review, measure & refine
And if you require any further guidance tweet me @murphyjpatrick